How can you get noticed in world where hundreds of thousands of books are being released? In today?s media saturated culture, it can be challenging for an author to get noticed. So how do you go about creating your own publicity, and driving awareness of you and your books? Try these techniques?.
YouTube:?Make a trailer. Almost everyone has access to a camera that takes video, and editing software, like Microsoft movie maker. Keep it simple, and don?t go overboard with effects. Upload it, and tweet the link to your video, share it on your Facebook page, and your blog. Be sure to add plenty of relevant keywords so that someone will find it when they search for other related topics.
Podcast:?Have you have wanted to host a radio show? To record and produce a show is both technically and financially feasible. Even a very modest microphone will make an acceptable recording. ?Consider producing a podcast or an Internet radio show. This is fun, lends authority to your work, and is easy to spread via podcasts and Web links. By effectively harnessing your social media contacts and search engines you can get yourself some multimedia exposure.
Blog:?Find your niche and tap into that community. Content is king so be sure to offer great material that?s interesting, useful, funny and maybe even controversial. Interact regularly with the blog by reading and commenting. Follow the links from other readers. Let your curiosity guide you. If you are legitimately interested in the community and participate, your comments and links (including back to your own blog or bookstore) will come across as genuine and authentic
Website:?Create a website, or your own blog. Use a unique domain name. This is great for business cards, and helps to legitimatize you in the eyes of potential fans. ?It?s where you can direct people when you post links on twitter, Facebook, and your blog, and a website is also a useful directory for your social media involvement. You can hyper link your signature back to your website when you comment on blogs. Web sites are a great place to post press releases about you and your book, share links to YouTube videos, and more.
Speaking and Events:?Be Visible. Volunteer to do presentations at conferences, in schools, and speak at community events. Contact every book retailer in your area, and ask if you can do a book signing, a reading, or hold a discussion group. You don?t need be famous.
Don?t forget coffee shops and small pubs. Offer to host an open mic night or poetry reading. ?Be involved with the local artistic and literary community. Reach out to local news papers and regional magazines, and make sure you send notices to the community events section whenever you are hosting something of interest.
Local television shows are always looking for people to appear, provided they have an interesting story to tell. Reach out to local news papers and regional magazines, and generally be involved with the local artistic and literary community.? Don?t forget to host events at local stores. Everyone loves a home town success.
Generate Buzz: Be sure to create events pages on Facebook inviting your friends and fans to your book signings and other activities, and link them on your other social media outlets. Afterwards be sure to share photos of the event, and keep the Buzz going. You might even take a video of the event and post it on YouTube.
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Utilizing websites like Socialseek, Hootsuite, and Socialoomph can offer one interface for access to everything you do online. This makes it much easier to coordinate your online publicity efforts.
Create a Press Kit:? Be organized with your publicity effort. Create press kit that you can send out or let others download when they are doing a story on you and your book. It should include basic items excerpt of your book, your biography, blurbs, a photograph of you, contact information, and a list of successes they can highlight. You might consider having all of this stored on USB stick that carry around, just in case.
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Source: http://www.iuniverseselfpublishing.com/after-publication/how-to-create-your-own-publicity/
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